![](https://sw18.byluxeandco.com/app/uploads/SHOT2-147-1-scaled.jpg)
14 Day Mani
Client: 14 Day Mani
Details: Branding & Design
14 Day Manicure approached Luxe&Co to elevate all elements of their brand and communications in order to fulfil their ambitions to carve out a direct to consumer DIY gel mani brand that felt aspirational yet achievable.
Branding & Design
New brand logo, typography, colour palette, tone of voice, product packaging, marketing materials & brand guidelines.
Digital
Redesign of website plus social media look, feel & guidelines.
![](https://sw18.byluxeandco.com/app/uploads/14Day-Mani-Case-Study-1-922x1024.jpg)
![](https://sw18.byluxeandco.com/app/uploads/14Day-Mani-Case-Study-image-burgundy-1024x421.jpg)
![](https://sw18.byluxeandco.com/app/uploads/14DM-Step-By-Step-Mock-Up-V5-edited-scaled.jpg)
![](https://sw18.byluxeandco.com/app/uploads/SHOT1-077-edited-2-scaled.jpg)
![](https://sw18.byluxeandco.com/app/uploads/SHOT1-123-1-edited-scaled.jpg)
![](https://sw18.byluxeandco.com/app/uploads/SHOT1-045-edited-scaled.jpg)
![](https://sw18.byluxeandco.com/app/uploads/14-Day-Mani-Tablet-Mockup-1024x1024.jpg)
![](https://sw18.byluxeandco.com/app/uploads/14-Day-Mani-Desktop-Mockup-1024x1024.jpg)
![](https://sw18.byluxeandco.com/app/uploads/SHOT1-013W-1-1-edited-1024x1024.jpg)
![](https://sw18.byluxeandco.com/app/uploads/14DM-Bottle-Mockups-1024x519.jpg)
![](https://sw18.byluxeandco.com/app/uploads/14DM-Box-Packaging-V3-edited-scaled.jpg)
![](https://sw18.byluxeandco.com/app/uploads/SHOT2-147-2-edited-scaled.jpg)
![](https://sw18.byluxeandco.com/app/uploads/14DM-PHONE-MOCKUP-1-edited-scaled.jpg)
![](https://sw18.byluxeandco.com/app/uploads/SHOT1-008-2-edited-2-scaled.jpg)